Content is King …. what does this really mean?

By Alyson Swan

I’ve made the statement If Content is King then Research is Queen, what does this mean?

First, lets determine what content is.  Content is any information that is informative or educational, facts provided or learned about something or someone.  Content can come in a number of different formats.  For example, in written form, white paper, info graphics, by video, audio, in a delivery format such as an online course.   A webinar, a google hangout there are numerous forums. I’m sure you get the idea.

Content is NOW – marketing!  Yes, you read that correctly. Content marketing is packaged information.

Information or advice, training and coaching.

It is the vehicle you use to promote you, your services, or your products to the world.

What does this mean for YOU?

It gets you FAME.